PURE BASES. Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.
AQUAROSA
AQUAROSA is a Russian innovative enterprise that develops unique therapeutic and preventive products, the formula of which has been patented by the Russian Federation. The foundation of AKVAROSA's innovative products is Altai rapeseed, a saturated solution of natural salts. Such a solution is formed from the purest spring water that passes through salt deposits dating back 270 million years. As it becomes enriched with micro and macroelements, the water acquires healing properties.
With the aim of effectively developing and strengthening its position in the market the company turned to the BRANDEXPERT agency. The experts conducted a comprehensive rebranding, including the development of the logo and corporate identity, packaging and product label design, as well as the creation of presentation materials and the company's website.
The result of the collaborative effort is a progressive brand that embodies innovative technologies, a careful attitude toward natural heritage, and a sincere commitment to providing every individual with natural, absolutely safe prevention, and treatment.
The logo of AQUAROSA is a modern, meticulously crafted symbol that embodies the essence and uniqueness of the brand, where typography demonstrates harmony between nature and technological innovation. Such a visual solution not only effectively conveys the core values of the company but also makes the AKVAROSA logo noticeable and memorable.
The corporate identity represents a cohesive system of design solutions that effectively express the brand's individuality, philosophy and essence. The primary color, azure, not only evokes associations with the purity and freshness of nature but also visually embodies the healing properties of the unique water resources involved in the production of the products. Product line differentiation is achieved through the use of color and graphic elements, as well as the manipulation of photographic style.
The final visual strategy makes AQUAROSA brand products noticeable and easily recognizable, which is always crucial for successful brand positioning and communication. The combination of functionality and aesthetics in packaging is an integral part of the brand refresh. The agency experts considered all modern industry and consumer requirements and trends. Every detail is carefully crafted, reflecting the company's commitment to high quality and care for the target audience. AKVAROSA product packaging not only captures attention with its stylish design but also ensures convenience in use and storage, standing out on the shelf among competitors.
To implement the development strategy of AQUAROSA, high-quality presentation materials were developed for both B2C and B2B clients. These materials are designed to attract attention and establish partnership relationships with various market segments.
The update of the company's website is the next step in the brand development strategy for AQUAROSA. The new web resource will align with contemporary requirements in functionality and design, reflecting the essence of the brand and providing comprehensive information about the company's production and products.
Photo and video materials used in this project provided by: customer / BRANDEXPERT «Freedom Island» / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine
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The BRANDEXPERT Team.