FOXGEAR.
PURE BASES
BRANDEXPERT agency has successfully completed a unique project in the beauty, harmony and body care industry — PURE BASES. This exclusive brand has been realized through the efforts of leading experts in cosmetics and represents a new stage in the evolution of natural skincare products, combining the highest quality standards with the aesthetics of modern lifestyle. As part of the project, a brand positioning strategy was developed, including the creation of a logo and corporate identity, packaging design and product labels. A visual style and marketing communications concept were formed based on professional photography sessions.
PURE BASES is an innovative brand in the natural cosmetics market, embodying a modern approach to beauty and health care. The brand's creators are a team of professionals with over 20 years of experience in developing products based on natural essential oils.
The values of PURE BASES revolve around the global understanding that health is the foundation of well-being, beauty and harmony. The brand's product lines are designed to meet the needs of daily skincare routines for the face and body, as well as to promote relaxation and rejuvenation.
Special attention is given to the naturalness and purity of ingredients at PURE BASES. All products are exclusively made from natural raw materials, without harmful additives, ensuring both effectiveness and safety.
The PURE BASES logo is a symbol of excellence and quality. It`s simple yet elegant form emphasizes naturalness and organic qualities, reflecting the brand's ideals of purity, harmony and innovation.
The corporate identity of PURE BASES combines simplicity and sophistication. Natural shades and minimalist forms create an atmosphere of tranquility and harmony.
The packaging and label design of PURE BASES incorporate stylized elements of nature and vibrant color accents, aimed at emphasizing the natural elegance of the brand's products and visually reflecting its philosophy.
Photo and video materials used in this project provided by: customer / BRANDEXPERT «Freedom Island» / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine
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The BRANDEXPERT Team.
The BRANDEXPERT Team.