Oceanis — Brand Positioning, Logo Design, Brand Identity Design, Brand Guidelines, Interior Design, and Advertising Communications
OCEANIS is the main resting-place for people of Nizhny Novgorod and nearby regions. A regional scale project that has no analogues. OCEANIS is a completely new experience for visitors that combines shopping, services and entertainment in a modern multilevel space. Over a 100,000 square meters include a shopping center, Russia's second largest water park, a fitness club and a thermal complex. BRANDEXPERT agency made a comprehensive work to create a unique OCEANIS retail brand: developed the corporate design, the brandbook and advertising design. The main task of the project was to develop a positioning strategy and a comprehensive visual system, combining the four directions, integrated into all channels of the brand communications.
The logo and corporate identity reveals the unique concept of the OCEANIS brand. The logo consists of four elements, which match the four levels: Oceanis Mall, Oceanis Aquapark, Oceanis Thermal & Spa, Oceanis Fitness. Each area has an individual color code, which allows the most effective positioning of services for the target audience. The brandbook consolidates all the information about the OCEANIS brand, positioning strategy and visual constants, design concept and using of corporate design. This comprehensive document helps the brand to develop and scale successfully, to maintain the unity of corporate design in all media.
