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HILBERD Rebranding and Packaging Design

HILBERD is a German brand with an international presence and recognized expertise in premium orthopedic products. Its distinctive range of pillows, mattresses and support cushions is OEKO-TEX® certified and features innovative CosyPUR® technology from BASF. This durable viscoelastic memory foam adapts to the body’s contours for support, and its enhanced breathability helps maintain a comfortable microclimate.
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The limited-edition collection for the Russian market preserves the quality and visual style of the international brand. A minimalist logo and a black-and-white visual identity are complemented by pastel accents in light blue, turquoise and purple to distinguish the product lines. The packaging design features photography showing the products in use, alongside infographics that explain their technological benefits.
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Branding agency BRANDEXPERT Freedom Island adapted HILBERD’s visual brand strategy for the Russian market.
Provided services:
CyclingRace — positioning, brand creation, logo development, brand book, advertising communications
Orange Toys — rebranding, brand development, logo & visual identity, packaging and label design, B2C/B2B e-commerce website
Notes.

In the project, photo and video materials were used: provided by the client / BRANDEXPERT 'Island of Freedom' / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine

  
We’re Here to Advise You on Any Branding Challenge
Dear partners, your project is unique and deserves a tailored approach. To prepare a relevant proposal, we need to understand your goals and the services most needed to deliver the best results. We’re ready to provide 360° support and handle all strategic tasks in marketing, design, digital, and brand communications. Our mission is to deliver outstanding solutions that drive financial growth and increase brand value. Get in touch — we’ll be happy to share our expertise and insights with you.
The BRANDEXPERT Team.
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