- brand positioning
- rebranding & restyling
- logo design
- visual identity
- packaging design
- label design
- professional photography
- brand advertising
BRANDEXPERT Freedom Island reimagines the brand’s graphic and conceptual identity
BRANDEXPERT Freedom Island has completed a comprehensive refresh for MNYAMS, a premium pet food brand. The central task was to build a cohesive design system uniting all product ranges and communications under a consistent and recognizable visual code.
The project included a new logo, packaging, corporate identity, and brand platform. The updated MNYAMS identity combines a warm color palette with the brand’s signature heart-shaped logo, reinforcing emotional appeal and ensuring strong shelf impact. Each product line was given its own distinct look, while still maintaining the overall brand unity.
A special focus was placed on photography: instead of relying on stock imagery, the BRANDEXPERT team organized an extensive on-location photoshoot, creating a unique image library to support every product segment of the brand.
