- naming
- brand positioning
- brand development
- logo design
- visual identity
- brand book
- packaging design
- label design
- website development
A comprehensive rebrand for a century-old automotive oil manufacturer
BRANDEXPERT Freedom Island has delivered a major rebrand for the Russian arm of FUCHS OIL, a global leader in premium lubricants. The new brand, FOXGEAR, combines an engineering focus with a nod to the company’s historic heritage.
The project spanned the entire brand ecosystem: naming, brand platform, packaging design, catalogues, corporate identity, and website. The new name preserves continuity with the parent brand both phonetically and conceptually. The refreshed logo and packaging highlight the brand’s evolution: a cleaner, more modern identity that still retains familiar elements trusted by long-standing FUCHS OIL customers.
With its new identity developed by BRANDEXPERT, FOXGEAR stays present in the Russian market with clear positioning: professional quality, proven reliability, and engineering precision in every detail.
