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Packaging Design by BRANDEXPERT Freedom Island, a Leading Branding Agency

Packaging is one of the most important elements of branding, shaping how a product is perceived at first glance. Thoughtful, appealing design builds brand recognition and helps the product stand out from its competitors. Packaging does more than protect the product: it is a core part of the marketing strategy, driving sales and reinforcing a positive brand image.

Packaging Design Portfolio and Examples

ALVITEK Rebranding: Logo Design, Packaging and Label Design, Photo and Video Production, Advertising, Marketplace Content and Website Development. Packaging design for ALVITEK duvets and pillows; unified architecture for product lines

Rebranding the Pharmaceutical Brand ERZIG. Packaging design for a brand of dietary supplements and vitamins, and product label design for ERZIG

HILBERD Rebranding and Packaging Design. Packaging design and professional product photography for HILBERD’s sleep and comfort products

Orange Toys — rebranding, brand development, logo & visual identity, packaging and label design, B2C/B2B e-commerce website. Packaging design for the Orange Toys children's toy brand, product label design

Flamenco — Brand Positioning, Naming, Logo Design, Packaging and Label Design, Brand Guidelines, and Photography. FLAMENCO tomato packaging design, brand logo development

Space — Rebranding, Logo Design, Packaging and Label Design, and Advertising Communications. Packaging development for the SPACE brand, a leading producer of craft soft drinks. We created a corporate identity and packaging design for all product categories of the brand.

Miratorg — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. The largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.

Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. Packaging design for pharmaceutical products from VITAMIR

ALPINA Beer Brand Rebranding: Logo, Brand Identity and Packaging Design. ALPINA beer packaging design and logo development

NORD MILE — Brand Development, Naming, Logo Design, and Packaging Design for Seafood and Omega Supplements. NORD MILE brand packaging design, logo development

FOXGEAR — Brand Positioning, Naming, Logo Design, Packaging Design, and Brand Guidelines. Packaging design for FOXGEAR, a leading lubricant manufacturer. Creating a corporate identity and packaging design for the brand's product lines.

Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Packaging design for the Danilovsky line of artisan bread and other lines.

Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. The branding agency BRANDEXPERT Freedom Island developed the packaging design for KABOSH products, created a logo and corporate identity.

ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.

Velkom — rebranding, packaging design, photography. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of VELKOM: logo restyling, packaging and label design, updated typography and visual navigation, as well as professional product and lifestyle photography for the brand’s offline and online communications.

Miratorg Bakery.

Дизайн упаковки бренда томатов черри "Медовые"

???. BRANDEXPERT created the visual identity for the cherry tomato brand "Honey" by the ROST. The project included the development of a logo, packaging design and product labels. A professional photoshoot was conducted for the brand's advertising campaign.

PINKISS.

Zoonik. Brand marketing strategy for ZOONIK, a top pet products brand. Design of a logo and visual identity as part of the brand’s updated identity system. Development of a packaging design concept for the brand’s product lines.

Taste Express.

MOY — rebranding, logo development, packaging design. BRANDEXPERT “Ostrov Svobody” carried out a comprehensive rebrand of the “MOY” trademark for Sady Pridonya: the logo was refreshed, packaging was designed for all product ranges, professional photography was produced, and a supporting website was developed for the brand.

PURE BASES. Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.

???. Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.

SWEET SISTERS. BRANDEXPERT agency has developed a new unique doll brand SWEET SISTERS for the largest Russian manufacturer of children's goods ORANGE TOYS.

STREET BEAT. BRANDEXPERT agency has created a new brand of chocolate bars called STREET BEAT. The agency developed the name, logo, packaging design, and the brand's visual strategy.

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Veda Pharmacy. Creating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.

???. Creating the DAREL brand, manufacturer of storage systems and accessories for home and garden. Developed logo and corporate identity, packaging design and product labels. Professional photoshoots were conducted to promote the brand on marketplaces.

Packaging Design Costs

The cost of packaging design depends on the complexity of the project, the number of SKUs, the level of creative development involved, and the technical requirements for preparing the artwork. The fee covers concept development, the creation of a visual identity for the packaging, material selection, adaptation of the design across different formats, and preparation for print. Professional packaging design builds brand recognition, attracts attention on the shelf, and directly influences perceived product quality and sales performance.

Small Businesses
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Mid-Market & Enterprise
Take your business to the next level. A comprehensive approach designed for mid-market companies and large enterprises. An expanded creative team with experience in your industry develops every aspect of your brand as part of one flexible, integrated system.
Global 360° Projects
Built for ambitious goals. We deliver major nation- and worldwide projects for mid-market companies and large enterprises. Our leading specialists and art directors bring together the expertise needed to turn your brand’s strategic vision into reality.

Packaging Design Styles

A package’s visual style emerges at the intersection of product functionality, brand philosophy, and consumer expectations. A restrained approach built around clean lines and monochrome accents conveys a premium feel. Retro elements evoke nostalgia and emphasize a product’s heritage, while eco-conscious design combines biodegradable materials with natural color palettes.

Criteria for Effective Packaging Design

The primary measure of effective packaging design is its alignment with the brand identity: every graphic detail should strengthen the emotional connection with the target audience without overwhelming the composition. Functionality is assessed by how easy the packaging is to open, whether its materials can withstand transport, and whether it can be reused when reusability is part of the concept. Finalizing the project also requires checking compliance with environmental standards and certification requirements such as FSC, along with analyzing A/B test results to assess conversion before launch.

Packaging Design Research

Packaging design research helps determine how effectively a package attracts consumer attention, communicates brand values, and influences purchase decisions. This research is essential for creating an effective and appealing design that meets the target audience’s expectations and supports sales growth. The findings allow the packaging to be refined in line with consumer preferences and shifts in the competitive landscape.

Rebranding and Packaging Design

Packaging rebranding is a comprehensive update to a product’s image and visual presentation. Its main objectives are to increase the product’s appeal on the shelf, strengthen the brand image, and meet current environmental standards. It is also important to recognize that packaging for fast-moving consumer goods requires a shorter refresh cycle.

Legal Protection for Packaging Design

Trademark registration is one of the most common ways to protect packaging designs against copying by competitors. If a package or any of its elements is copied unlawfully, the rights holder may not only stop the infringing activity but also seek compensation or an amount equal to twice the value of the counterfeit goods.

Extending Packaging Design Across a Product Range

Modern digital and offset printing technologies reproduce color gradations and fine details on packaging with a high degree of accuracy. Specialty coatings and varnishes add depth and visual richness, making the design especially appealing to consumers. Analysis of the color palette, typography, and composition informs the development of packaging that accurately reflects the brand’s distinctive character. Innovative printing methods combined with a creative design approach can help increase sales and strengthen the product’s competitive advantage in the market.

Photography and Packaging Design

Photography plays an important role in packaging design, ensuring that product imagery complements the overall packaging design. This is particularly important in food categories, where high-quality photographs attract attention and communicate essential information to consumers. Thoughtful packaging design, supported by professional photography, creates a memorable brand impression, strengthens the emotional connection with the brand, and builds brand loyalty.

Printing Technologies and Packaging Design

Printing technology determines how accurately and effectively the packaging’s visual elements are reproduced. The choice between offset, digital, and flexographic printing depends on the packaging material, the size of the production run, and the complexity of the design. UV printing and specialty inks make it possible to create distinctive effects and increase the product’s appeal on the shelf. Combining the right printing technologies with effective design solutions strengthens the brand and supports sales.

Factors That Affect Packaging Design Costs

Packaging design costs also depend on the complexity of the graphic elements. Special effects such as embossing and holograms, as well as multicolor gradients, increase the budget because of their prepress requirements. The choice of materials, including biodegradable plastic and metallized film, also affects the price. Printing on corrugated board requires the artwork to be adapted to its textured surface. Printing methods—including offset, pad, and UV printing—also affect production costs. Offset printing is economical for large runs, while UV printing raises the unit cost of small batches. Additional expenses may include adapting the packaging to environmental standards such as FSC and the EU Ecolabel, as well as revisions following wear-resistance testing across the logistics chain.

Packaging Design Brief

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Frequently Asked Questions About Packaging Design

How can you tell whether packaging is ineffective?

Ineffective packaging tends to produce low conversion rates. One warning sign is an A/B test showing that a newly designed package attracts less attention in a retail environment than the previous design. A weak visual hierarchy—for example, type that blends into the background or a poorly positioned logo—can prevent the target audience from recognizing the brand within three to five seconds.

How should brand positioning be expressed through packaging design?

Expressing brand positioning through packaging starts by translating the brand’s defining attributes into design. Eco-focused products may use kraft paper textures and recycling symbols. Premium positioning can be conveyed through metallic foil, minimalist typography, and die-cut windows that reveal the product without requiring the package to be opened.

Are product photos necessary for packaging?

Yes. Product photographs are necessary on packaging and should represent the product accurately while remaining visually appealing. Photography is essential for food products, as high-quality images help attract consumers’ attention and shape a positive perception of the product.

How do you create packaging that sells?

Use a memorable design that creates an emotional response in the target audience. The packaging should contain all the essential information about the product, including its benefits. The color palette, typography, and textures must also be considered carefully so that the package stands out on the shelf and attracts shoppers’ attention.

How can packaging be protected from copying by competitors?

Registering the brand as a trademark can help protect its packaging from being copied. This gives the rights holder the exclusive right to use the design. If competitors copy the design or any of its elements unlawfully, the rights holder can seek legal protection.

How do you create premium packaging?

Premium packaging stands apart from mass-market packaging through an exclusive design that incorporates high-quality materials, rich colors, and a carefully considered logo lock-up. Unconventional formats and innovative technologies are also important, as they reinforce the product’s status and create a sense of luxury for the consumer.

How do you create eco-friendly packaging?

Eco-friendly packaging should be made from materials that do not release hazardous substances into the environment and are safe for people and animals. These include biodegradable and recyclable materials. The packaging may also carry ecolabels such as Vitality Leaf or Green Dot. Using these materials reduces environmental impact and supports more sustainable consumption.

What role does the logo play in packaging?

The logo is a central driver of brand recognition on product packaging. It should occupy at least 25–30% of the package’s total surface area. In addition to helping consumers identify the product, the logo creates an emotional connection between the brand and its audience, generating interest and trust among potential buyers.

Do infographics work on packaging?

Infographics can work effectively on packaging, but their use must be appropriate to the product category. They can be useful on pharmaceutical packaging, for example, because they communicate usage information concisely. In emotionally driven categories such as fragrance, however, infographics may be inappropriate and detract from the overall aesthetic.

Which is more important in packaging design: the product name or the brand logo?

In packaging design, the logo takes priority and should occupy at least 25–30% of the package’s surface area. It distinguishes the brand from its competitors on the shelf and helps consumers identify the product quickly and accurately. Although the product name also plays an important role, the logo is what creates immediate recognition and an emotional connection with the brand.

How should packaging rebranding be carried out?

Effective packaging rebranding follows a clear sequence of steps: defining the objectives, researching audience needs, and developing the new design. This approach can both improve brand recognition and increase sales by adapting the packaging to changing market requirements and consumer preferences.