Home
Services
Brand Guidelines

Brand Book Design from BRANDEXPERT Freedom Island, a Leading Branding Agency

We create structured brand management solutions, translating a company’s values and strategy into a clear visual and verbal system that defines the use of its logo, color palette, typography, tone of voice, and communication materials. A brand book ensures a consistent style and a coherent brand image across every touchpoint, from the logo to digital platforms.

Brand Guidelines Portfolio and Examples

Rebranding the Pharmaceutical Brand ERZIG. BRANDEXPERT Freedom Island rebranded ERZIG, updating its logo and brand identity and developing a visual brand strategy, packaging and label design, and advertising materials for an extensive range of pharmaceutical products.

CyclingRace — positioning, brand creation, logo development, brand book, advertising communications. Developing a Brandbook for CYCLING RACE, a leading organizer of cycling festivals in Russia. Developing a corporate identity management guide.

Flamenco — Brand Positioning, Naming, Logo Design, Packaging and Label Design, Brand Guidelines, and Photography. Development of a brand book for FLAMENCO, a tomato brand from the ROST group of companies

Miratorg — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Miratorg Corporate Brand Book. A complete guide to managing the corporate identity of the Miratorg corporate brand, supermarket brand, and butcher shop. A comprehensive holding company positioning strategy and corporate identity standards for each brand.

Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. Brand book of the pharmaceutical company VITAMIR

AlphaPet — Brand Positioning, Brand Identity Design, Brand Guidelines, and Advertising Communications. Development of a brand book for AlphaPet, a manufacturer of super-premium pet food.

Hoff — Brand Identity Design, Brand Guidelines, Retail Branding, and Interior Design. Developing a brand book, retail strategy, and retail book for the Hoff chain of furniture and home goods stores: creating a unified brand image, key constants, and customer experience standards.

FOXGEAR — Brand Positioning, Naming, Logo Design, Packaging Design, and Brand Guidelines. Development of a brand book for FOXGEAR, a manufacturer of premium lubricants.

Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Preparation of a brand book and style management guide for the corporate and product brands of the Kolomensky BKH.

Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. The branding agency BRANDEXPERT Freedom Island developed a brand book for the cheese producer KABOSH, created a logo and corporate identity.

Oceanis — Brand Positioning, Logo Design, Brand Identity Design, Brand Guidelines, Interior Design, and Advertising Communications. Development of a brand book for the OCEANIS shopping center

PROFIL DOORS. The BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.

MONTEBRÄU restaurant rebranding in Chelyabinsk by BRANDEXPERT Freedom Island

MONTEBRÄU Restaurant & Brewery Rebranding. MONTEBRÄU brand guidelines for managing the restaurant’s visual identity

ROST Group – 360 Degree Branding. ROST Group — brand guidelines development, brand strategy and visual identity design.

Zoonik. Brand marketing strategy for ZOONIK, a top pet products brand. Design of a logo and visual identity as part of the brand’s updated identity system. Development of a packaging design concept for the brand’s product lines.

ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.

???. Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.

???. The BRANDEXPERT agency conducted the rebranding of the company DECORATION, including the brand platform, logo and corporate style. As part of creating the retail brand, interior designs, positioning strategy and advertising design were developed.

BLUMART. Creating the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. The project includes: platform for positioning and naming, creating a logo and identity, designing the interior, and developing a brand book.

Veda Pharmacy. Creating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.

???.

IXcellerate. BRANDEXPERT has updated the corporate identity of the IXcellerate brand, one of the leading data centers in Russia. The new corporate identity maintains continuity with the previous design

???. Grand Plier is a new Russian natural cosmetics brand. Brandexpert developed the new brand from scratch: brand name, packaging design, product catalog, website, and professional photos

MOON. MOON is the largest furniture factory in Europe. BRANDEXPERT agency made a repositioning, created logo, brandbook, packaging design and retail branding of furniture stores.

Moscow Bicycle Festival. BrandExpert created a colourful, flexible, and eloquent brand identity and ads for the Moscow cycling festival

Darov. Darov is a new retail chain with a strong accent on delicious prepared foods. Brandexpert developed the new brand from scratch: brand name, brand identity, logo, brand guidelines, packaging design, and interior design solutions

OKRAINA. Okraina holding’s matrix includes only natural meat products. The branding agency BRANDEXPERT re-branded the whole holding: developed the corporate brand identity, logo, brand guidelines, website, and also created packaging design.

Ageevskiy. Creating the brands "Pshenitsyn" and "Papa Roma" for the confectionery factory "Ageevsky". Logos for the brands, packaging design and product labels were developed. The corporate logo and brand identity of the company "Ageevsky" have been updated.

Brand Book Design Cost

Creating a brand book establishes a distinctive and consistent visual identity for your brand. A professional brand book includes every element of the visual identity and the rules for using it, maintaining a coherent, recognizable brand across all platforms. Commission a brand book to standardize your communications and build audience loyalty. BRANDEXPERT Freedom Island offers three brand book development packages.

Small Businesses
A successful launch starts with the right support. We give small businesses everything they need to bring a new brand to market—without unnecessary extras. Fast, focused and professional.
Mid-Market & Enterprise
Take your business to the next level. A comprehensive approach designed for mid-market companies and large enterprises. An expanded creative team with experience in your industry develops every aspect of your brand as part of one flexible, integrated system.
Global 360° Projects
Built for ambitious goals. We deliver major nation- and worldwide projects for mid-market companies and large enterprises. Our leading specialists and art directors bring together the expertise needed to turn your brand’s strategic vision into reality.

Why Do You Need a Brand Book If You Already Have a Visual Identity?

A visual identity defines a brand’s visual language: its logo, colors, typefaces, graphics, and principles for designing brand applications. A brand book organizes these elements and explains their connection to the brand’s positioning and visual strategy. It helps the team apply the visual identity consistently and develop it as new needs arise.

Creating a brand book establishes rules for design management: logo variations and clear space, color specifications, typographic hierarchy, composition, and image use. Examples of key brand applications show how these rules work in practice across packaging, advertising, websites, and branded spaces. The guidelines define which elements ensure brand recognition and where variation is permitted.

For employees, designers, and external suppliers, the brand book provides a shared foundation for their work. It simplifies briefing, design approvals, and quality control, helping maintain a coherent brand image as the product range grows, new channels are added, and teams or suppliers change. The scope of the document depends on the complexity of the visual identity, the number of brand applications, and the level of detail required.

Brand Book: A Guide to Brand Positioning and Visual Identity

A brand book is a strategic document that brings together the brand platform, visual identity, and communications. It defines the company’s positioning and mission and covers its logo, typefaces, color palette, and hundreds of brand applications, ensuring a consistent visual identity. It guides employees and partners in creating advertising and marketing materials.

Brand Book Development: Purpose and Objectives

Brand book development includes establishing the brand’s foundations: its mission, values, and visual identity. It defines the brand’s goals, objectives, characteristics, positioning, and distinctive features. A brand book standardizes how the brand is applied, ensuring consistency in its use.

Corporate Brand Book

A corporate brand book is a key document for building a coherent company image. It defines the core elements of the visual identity: the logo, color palette, typefaces, and photographic style. These elements maintain a consistent visual presence and brand recognition across all communications.

Brand Book

A brand book is an official document describing the brand concept, attributes, target audience, positioning, and other information that marketing teams and business leaders use to guide customer communications and the company’s wider development. It ensures coherence and consistency across all visual materials and brand communications. It also establishes standards for corporate communications, including rules for using logos, the color palette, typography, and other visual identity elements.

Project Brand Book

A project brand book defines the visual identity and communication style of initiatives such as IT projects, digital products, public sector programs, and other ventures. It helps the team and external partners maintain a consistent style and tone, creating a coherent, professional image and defining how the project should be perceived by its target audiences.

HR Brand Book

An HR brand book helps companies establish a structured approach to employee training and onboarding. It standardizes onboarding processes and helps new employees quickly become part of the company culture. An HR brand book is an important element of corporate culture, particularly for companies with large numbers of students, interns, and entry-level employees.

What a Brand Book Includes

A brand book includes the elements needed to keep a brand recognizable across every communication channel: visual standards, logo usage guidelines, brand colors, and typefaces. Its scope covers both online and offline channels, maintaining brand consistency across advertising and digital materials.

Logo and Visual Identity Guidelines

Logo and visual identity guidelines define how to use a brand’s visual elements to maintain a consistent, recognizable company image. They cover the logo, color palette, typography, graphic elements, and photographic style, strengthening brand recognition and making it easier for specialists to work with the company’s visual identity.

Brand Identity Manual / Style Guide

A brand identity manual sets out the rules for using a brand’s visual and conceptual elements. The style guide establishes standards for typography, logo use, and other design elements, maintaining brand coherence and consistency in every context.

Retail Brand Book

A retail brand book expands on a standard brand book with detailed guidelines for physical spaces. It covers interior design solutions that create a consistent visual identity, including window display design, materials, lighting, and furniture styles that establish a distinctive brand atmosphere.

Trend Book

A trend book brings together trends for companies in fashion, interior design, and furniture that want to anticipate and develop new collections. It recommends emerging visual and conceptual approaches to strengthen the brand’s image, improve audience engagement, and support procurement and planning.

Legal Considerations in Brand Book Development

Legal considerations in brand book development include intellectual property protection, such as copyright in the logo, typefaces, and other visual identity elements. To preserve distinctiveness and prevent copying, consider legal protection for the key elements of the brand’s identity. Logos, distinctive colors, typefaces, and other assets may be eligible for registration, helping prevent unauthorized use by competitors and preserve brand recognition.

Brand Book Pricing

The cost of developing a brand book depends on the number of brand applications and the level of detail required. A brand book can be a concise guide focused on core elements or an extensive document covering every aspect of the brand in detail. More sections, greater depth, and a more complex structure require additional specialist input and time, which affects the overall cost.

Complete the Brand Book Brief

Our services

Relevant services for business development

Blog
Articles on the brand book
All articles on the brandbook

Frequently Asked Questions About Brand Book & Brand Guidelines Design

What is included in a brand book?

A brand book is an official company document that sets out the brand’s philosophy, mission, objectives, positioning, visual identity, and rules for applying it.

Do we need a brand refresh before creating a brand book?

A brand refresh is not required before developing a brand book. However, if the visual identity is outdated or no longer reflects the company’s positioning, a refresh can help update it before the new standards are documented.

How do you decide what to include in a brand book?

The contents of a brand book are based on an analysis of the company’s needs and include the elements required to maintain a consistent visual identity. These may include the positioning strategy, logo, color palette, typefaces, rules for using visual elements, and other components that ensure brand coherence.

Does a brand book include brand positioning?

Yes, positioning is a key element of a brand book. It defines how the brand is perceived in the market and in consumers’ minds, providing the foundation for every element of the visual identity and brand communications.

What is the difference between a brand style guide and a brand book?

A brand style guide explains how to use visual elements such as the logo, colors, and typefaces. A brand book is a broader document that covers these visual standards alongside the brand’s philosophy, mission, values, positioning, and communication strategy.

Is a brand book confidential?

A brand book can be an internal document intended only for employees or a public resource available to partners and contractors. The level of confidentiality depends on company policy and how the brand book will be used.

How often should a brand book be updated?

A brand book should be updated whenever necessary, especially when the company’s strategy changes, it enters new markets, or its visual identity is refreshed. Regular reviews help keep the brand relevant and effective.

Is a brand book necessary for a franchise business?

Yes. A brand book is essential for franchising because it standardizes brand elements across all franchise locations, helping maintain a consistent company image.

Do FMCG brands need a brand book?

For FMCG (fast-moving consumer goods) brands, a brand book is an important tool for maintaining a consistent visual identity and communication strategy across all markets and sales channels, strengthening brand recognition and consumer trust.

What are the most important sections of a brand book?

The key sections are the brand platform, which defines the mission, values, positioning, target audience, and tone of voice; and the visual standards, including the logo, colors, typefaces, and rules for applying the visual identity across different materials and channels.

Can I ignore the rules in a brand book?

Ignoring the rules in a brand book can weaken the brand’s identity and reduce its recognizability. Following the established standards is essential to maintaining a strong, consistent company image.

How do you create an effective brand book?

Creating a brand book starts with a thorough analysis of the brand, its mission, values, and target audience. The visual and verbal identity elements are then developed and organized into a single document with detailed instructions for their use. A brand book helps a company maintain a coherent, recognizable image, ensuring consistency across communications and making its marketing more effective.