Modi Fun Shop is a new chain of stores of unconventional things and gifts, emotional design products with affordable prices to make people happy. The Modi assortment has 12 categories of bright and unique products forming collections in the same stylistics. Collections are updated monthly. Today, the Modi chain has more than 80 stores in the Moscow Region and has ambitious development plans. Within 2 years, Modi plans to enter the federal level, and the number of brand stores should exceed 500. The retail branding project includes 2 main stages. At the first stage, the Brandexpert team created an interior design solution for Modi Fun Cafe integrated into the main retail space of the brand store. At the second stage, we’ve created an absolutely new format of a Modi pop-up store. It’s an agile retail format to be placed in front of the main entrances in shopping malls on Fridays and weekends to boost sales, support brand’s image and form a tight emotional connection with a brand.