The BRANDEXPERT agency has completed a comprehensive project to create new brands for the confectionery factory "Ageevsky". Within the project, logos for the brands, packaging design, and product labels were developed. Professional photoshoots were conducted, the results of which formed the basis for the visual positioning strategy of the brands and the design of the corporate website developed by the agency. Additionally, rebranding was carried out — the logo and corporate identity of the "Ageevsky" factory were updated, a brand book was developed, which included guidelines for managing the visual strategy of corporate and product brands.
The confectionery factory "Ageevsky" has been on the market for a quarter of a century and boasts 12 product positions in the Top 100 best products in Russia. Unique recipes and the finest ingredients are utilized in the production process. All proportions and production technologies are impeccably observed thanks to modern equipment and rigorous quality control at multiple stages.
The new brand "Pshenitsyn" offers traditional and beloved products in Russia: gingerbread cookies, biscuits and dessert rusks.
The project team has created the brand to be as lively and emotional as possible, using vibrant colors to convey flavors and make the products relevant and attractive to a wide audience. The brand lineup also includes health-conscious products made from whole grains and with low sugar content.
"Papa Roma" is not just a new brand in the portfolio of the "Ageevsky" company, but a unique gastronomic event that brings the taste of European snack culture into people's lives. The Italian and French product lines of the brand — spicy taralli, traditional and cheese croutons — immerse consumers in the cozy atmosphere of the old continent.
As part of the creation and development of the brands, photoshoots were conducted, the results of which served as the basis for packaging and label design, the layout of the company's marketing materials and the website developed by the agency for the confectionery factory.
Additionally, the logo and corporate identity of the "Ageevsky" company have been updated, and a comprehensive brand management system has been documented in the brand book. The positioning of the corporate brand is crystallized in the company slogan — "Making Life Sweet!"
Photo and video materials used in this project provided by: customer / BRANDEXPERT «Freedom Island» / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine
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