Orange Toys — rebranding, brand development, logo & visual identity, packaging and label design, B2C/B2B e-commerce website. BRANDEXPERT agency made rebranding of Orange Toys, developed the master brand and the brands of toy collections. The project included logo and visual identity development, packaging and label design, preparation of advertising and website creation
"Mnyams" is a brand of gourmet pet food. Global technological standards, carefully selected ingredients, meticulously developed recipes, and years of production experience make "Mnyams" a true delicacy for pets. Thanks to the BRANDEXPERT agency team, "Mnyams" has received new visual and conceptual content. The brand's visual style was updated, a new logo, packaging design, and product labels were created. The agency team also conducted a professional photoshoot, the results of which were used for the brand's advertising communications.
MNYAMS products are designed to bring joy to pets and their owners. The combination of warm tones and friendly typography highlights the brand's core values — warmth, joy, care and love for animals. Golden elements on the packaging complement the overall warm palette and emphasize MNYAMS' positioning as a special treat for pets.
The updated MNYAMS logo retains its recognizable heart shape, enhanced with more modern visual elements, making the logo more stylish and noticeable on the packaging.
The agency team developed the design for all product lines of the brand, including the MNYAMS Delicatesse and MNYAMS Dental ranges. Each line has its own recognizable aesthetic through unique photography style and differentiated color schemes, while maintaining continuity with the brand's overall visual identity.
Provided services:
AlphaPet — Brand Positioning, Brand Identity Design, Brand Guidelines, and Advertising Communications. AlphaPet offers super-premium cat and dog food. BRANDEXPERT Freedom Island developed brand guidelines and designed advertising materials and a product catalog for AlphaPet.
Veda Pharmacy. Creating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.
Miratorg: pet food. MIRATORG — pet food from the largest vertically integrated agricultural holding in Russia. As part of the project a brand platform was developed, packaging design were created and photography of the product lines was carried out.
Other projects in the similar business segment
Notes.
In the project, photo and video materials were used: provided by the client / BRANDEXPERT 'Island of Freedom' / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine
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The BRANDEXPERT Team.
The BRANDEXPERT Team.