Hoff is one of the largest Russian multi-brand retail chains offering a wide variety of stylish furniture and home supplies. Hoff exists in three retail formats: Hoff Hypermarkets with the largest retail areas of 8,000-18,000 m², Comfortable city format Hoff Home, as well as the most compact Hoff Smart format with an area of up to 1,500 m² located mainly in small cities and displaying of the most popular furniture models.
Selected assortment, innovative technologies, omnichannel sales model, as well as the brand’s desire to offer each customer the best customized solution, determines the unique customer experience for each Hoff visitor.
Brandexpert “Freedom Island” has developed a positioning strategy, comprehensive brand guidelines, as well as the retail strategy and interior design solutions for the Hoff Hypermarket and Hoff Smart formats.
