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Brandexpert branding agency updated the packaging and label design for the entire product line of cheeses sold under the Auchan private label. Products with a worldwide recognizable red bird on the logo are bestsellers in Auchan supermarkets. But in order to maintain leadership in sales, acquire new and retain existing customers, the brand must evolve, renew and refresh its image to meet the needs and expectations of its target audience.

Разработка бренда и дизайн упаковки линейки сыров СТМ «Ашан»

Профессиональный фудстайлинг в дизайне упаковки сыров СТМ «Ашан»

Созданный дизайн упаковки позволяет корректно отразить позиционирование бренда

Дизайн этикетки линейки сыров СТМ «Ашан»

Дизайн упаковки сыров собственной торговой марки «Ашан»

Имиджевые фотографии помогают передать атмосферу бренда

Разработка дизайна упаковки СТМ «Ашан» с красной птицей

Provided services:

Empatia

IXcellerate

Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. BRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed.
???. Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.
Leo Latteo.
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???. BrandExpert branding agency developed the corporate identity, logo, packaging and label design for the full range of products by Yasnopole EcoPark.
SkyPark. Brandexpert created a new ice-cream brand named SkyPark. Bright identity and funny, joyful characters reflect a surge of positive emotions that we always associate with enjoying ice cream.
Syrnaya Karta. The Syrnaya Karta complex brand development

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Notes.

In the project, photo and video materials were used: provided by the client / BRANDEXPERT 'Island of Freedom' / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine

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