KABOSH. BRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed.
BRANDEXPERT agency conducted the rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. The project included developing the logo and corporate identity, as well as packaging design. Professional product photography was used to create unique visual communications for the brand, forming the basis for catalogs and advertising materials. Brand management guidelines and positioning strategy were compiled into a comprehensive brand book. Located in the environmentally pristine region of Krasnodar, the company upholds high production quality standards.
The rebranding is based on globally recognized symbols of the resort city of Sochi: famous architectural landmarks, thematic images of beach holidays and ski resorts and yachting. These images evoke warm, positive associations and create a strong emotional connection to the brand.
The brand-defining shades of blue are associated with vast ocean expanses, conveying a sense of freedom and independence. Blue also evokes elegance, reliability, stability and professionalism.
Within the brand, there is also a halal product line distinguished by a green shade, signifying compliance with religious norms and principles.
The snack range of cured sausages embodies a modern design approach featuring a graphic pattern inspired by Sochi landmarks. The revitalized visual style, capturing the Olympic Park and other iconic landmarks, gives the product packaging a unique and memorable appearance.
The children's product line features a bright color palette and logo characters, making the brand appealing to young consumers.
Photo and video materials used in this project provided by: customer / BRANDEXPERT «Freedom Island» / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine
Miratorg: corporate style. The largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.
OKRAINA. Okraina holding’s matrix includes only natural meat products. The branding agency BRANDEXPERT re-branded the whole holding: developed the corporate brand identity, logo, brand guidelines, website, and also created packaging design.
klinskiy. The updated packaging design for Klinsky brand, one of the key assets in PRODO Group portfolio.
Miratorg Veal. Miratorg, the leader of the meat industry of Russia, has released an absolutely new product, a premium quality pink veal. Brandexpert developed packaging design concept, product catalog, and ads.
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???. Miratorg holding has expanded its assortment with a new product line of premium Dorper lamb and mutton. Brandexpert branding agency created a packaging design solution reflecting the product's positioning and exquisite taste.
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The BRANDEXPERT Team.
The BRANDEXPERT Team.