
Создание логотипа: Секреты эффективности

Алексей Новиков
Article's author17.08.2020
Our projects: logo creation

ALVITEK Rebranding: Logo Design, Packaging and Label Design, Photo and Video Production, Advertising, Marketplace Content and Website Development. ALVITEK logo design and packaging design for a bedding brand
Rebranding the Pharmaceutical Brand ERZIG. Development of a logo for a pharmaceutical company, restyling of the ERZIG logo

CyclingRace — positioning, brand creation, logo development, brand book, advertising communications. Logo development for CYCLING RACE, organizer of Russia's largest cycling festivals. Design of informational materials and all functional elements of the cycling race.

HILBERD Rebranding and Packaging Design. Logo and packaging design for HILBERD, a manufacturer of sleep and comfort products
Orange Toys — rebranding, brand development, logo & visual identity, packaging and label design, B2C/B2B e-commerce website. Visual identity development for Orange Toys, children's toy brand development

Flamenco — Brand Positioning, Naming, Logo Design, Packaging and Label Design, Brand Guidelines, and Photography. Development of the FLAMENCO brand logo and product catalog design

Space — Rebranding, Logo Design, Packaging and Label Design, and Advertising Communications. Logo creation for the SPACE soft drink brand. Packaging design and other brand identity development.

Miratorg — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Development of a national brand logo for Miratorg Holding and logos for two key retail formats: supermarkets and Miratorg butcher shop. The updated logo design allows all of the holding's projects to be seamlessly managed under a single brand, while simultaneously differentiating them through a unique descriptor and individual color palette.

Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. Creation of a logo for the pharmaceutical company VITAMIR

ALPINA Beer Brand Rebranding: Logo, Brand Identity and Packaging Design. ALPINA logo design and development of brand identity elements

NORD MILE — Brand Development, Naming, Logo Design, and Packaging Design for Seafood and Omega Supplements. Creation of a logo and corporate identity elements for the NORD MILE brand

BAUSTERN — Brand Development for a Manufacturer of Passenger Elevators and Freight Lifts. BAUSTERN logo design and brand naming for an elevator manufacturer
FOXGEAR — Brand Positioning, Naming, Logo Design, Packaging Design, and Brand Guidelines. Logo development for FOXGEAR, a leading lubricants brand. Packaging design and other branding elements were developed.

Zhivopisny Sad — Brand Development, Naming, Logo Design, Advertising Communications, and Print Design. Development of a logo for the new residential complex "Zhivopisny Sad" by DARS

Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Creation of an updated logo for the Kolomensky brand.

Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. The branding agency BRANDEXPERT Freedom Island developed a logo for the cheese producer KABOSH and conducted a professional photo shoot of the brand's products.

Oceanis — Brand Positioning, Logo Design, Brand Identity Design, Brand Guidelines, Interior Design, and Advertising Communications. Logo development for the OCEANIS shopping center
ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.

Velkom — rebranding, packaging design, photography. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of VELKOM: logo restyling, packaging and label design, updated typography and visual navigation, as well as professional product and lifestyle photography for the brand’s offline and online communications.

PROFIL DOORS. The BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.

Miratorg Bakery.
NAYADA. Creating the visual strategy for NAYADA, a global developer and manufacturer of innovative interior and exterior solutions. Designing the logo and corporate identity, developing website design and crafting brand marketing communications.
BLUMART. Creating the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. The project includes: platform for positioning and naming, creating a logo and identity, designing the interior, and developing a brand book.

???. BRANDEXPERT created the visual identity for the cherry tomato brand "Honey" by the ROST. The project included the development of a logo, packaging design and product labels. A professional photoshoot was conducted for the brand's advertising campaign.

BITROCKET — name development, logo development, corporate identity, advertising communications. Creating visual strategy for BITROCKET, a developer and manufacturer of premium mining and data-processing solutions, including naming, logo, and brand identity
PINKISS.
Zoonik. Brand marketing strategy for ZOONIK, a top pet products brand. Design of a logo and visual identity as part of the brand’s updated identity system. Development of a packaging design concept for the brand’s product lines.

Taste Express.
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Notes.
The article uses photo and video materials provided by the customer / BRANDEXPERT "Island of Freedom" / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine. All materials presented in the blog are purely informational in nature and do not pursue commercial purposes. The use of text, illustrations, photos, videos and other materials is prohibited without the consent of the copyright holder.
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