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Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines

Kolomensky is a leader in Russia’s bread and baked goods market. Decades of experience, an in-house food technology laboratory, and high quality standards allow millions of families to enjoy fresh baked goods every day. BRANDEXPERT Freedom Island completed a comprehensive rebranding project for Kolomensky and its artisan bread sub-brand, Danilovsky. The new visual identity included a redesigned logo, packaging design, and product label design. Our team carried out a commercial photography shoot, creating images that became the foundation of the brand’s refreshed advertising materials. We also developed brand guidelines that set out the new visual strategy for the corporate brand and its product brands.
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For Kolomensky, product safety and quality are absolute priorities, from the careful selection of ingredients to the use of eco-friendly packaging. Our choice of color palette and typography visually expresses the brand’s friendliness, openness, and joy in everyday moments.
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The redesigned Kolomensky logo combines the brand’s established visual elements with fresh design solutions for a lighter, more stylish look. It reflects the brand’s core idea: bringing together nearly 70 years of experience and tradition with continuous innovation and investment in new technologies to create the perfect everyday product.
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The new bakery packaging design unifies Kolomensky’s product range, creating a clear visual connection between the company’s diverse products and its renowned bakery. The flexible layout makes it easy to extend the refreshed design across the brand’s entire portfolio.
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Danilovsky is a brand of artisan bread and baked goods made with a signature sourdough starter and original recipes. We maintained visual consistency with the refreshed design of Kolomensky’s other products while highlighting the range’s premium character through a more restrained color palette and typography.
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Provided services:
Zhivopisny Sad — Brand Development, Naming, Logo Design, Advertising Communications, and Print Design
Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design
Notes.

In the project, photo and video materials were used: provided by the client / BRANDEXPERT 'Island of Freedom' / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine

  
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The BRANDEXPERT Team.
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