KAMCHATKA. BrandExpert created a brand of premium seafood KAMCHATKA manufacturing the widest range of natural salmon fish and caviar of exceptional quality.
Atlantica
The key reasons for the rebranding were the desire to strengthen the brand's position in the market, and effectively combine under a single brand a wide range of products. The former name "Fosforel" reflected only the segment of trout (forel means trout in Russian) and did not allow the brand to sell effectively fish of other species, seafood, preserves, etc. The transition to "Atlantica" brand name allowed the brand to comprise the entire product matrix and form a strong brand with a high market potential in the "middle plus" segment.
В проекте использованы материалы: презентационные материалы / БРЕНДЭКСПЕРТ «Остров Свободы» / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine.
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The BRANDEXPERT Team.
The BRANDEXPERT Team.