FOXGEAR.
BRANDEXPERT agency developed the CAMPANA HOME brand of contemporary modular furniture. The project included naming, creating the logo and corporate identity, designing labels and advertising communications. The agency's architectural department conducted retail branding for the flagship store and developed interior design, detailed in a working project document. CAMPANA HOME is a comprehensive source for home furnishing, offering a global range of modern modular furniture. The brand enables finding unique interior solutions for kitchens, living rooms and wardrobes to create comfortable and harmonious living spaces. CAMPANA HOME embodies modern manufacturing with advanced technology, an innovative approach, consumer-centric focus and design trends.
The brand concept is defined by its offering of contemporary modular furniture and interior solutions, consisting of various components that can be combined and assembled according to the designer's vision. CAMPANA HOME's interior solutions are flexible and user-friendly, allowing for easy assembly and reconfiguration at any time to adapt to the functional characteristics of the space. The brand encourages customers to be creative and create unique compositions that match their preferences and interior style.
Terracotta and beige colors in CAMPANA HOME's corporate identity convey emotions of warmth, coziness and naturalness, perfectly aligning with the concept of creating functional, comfortable and welcoming home spaces. White in the typography effectively contrasts with the brand's colors, ensuring excellent readability and brand recognition. White is associated with cleanliness, lightness, and minimalism, creating a modern and professional image for CAMPANA HOME.
CAMPANA HOME emphasizes the importance of strong family relationships by offering solutions that help people spend time together in a cozy environment. The choice of the name CAMPANA HOME for the brand of contemporary modular furniture is justified by its versatility, euphony, aesthetics, functionality, marketing potential and global appeal. The phonetic similarity to the word "company" forms associations with pleasant gatherings and spending time with loved ones.
Retail branding for CAMPANA HOME's flagship stores included not only working drawings but also the selection of materials, furniture, lighting and decorative elements that convey the brand's style and character. The main focus in the interior design is on exhibition areas showcasing various compositions and ways to use CAMPANA HOME's interior solutions.
The interior design concept fully aligns with the brand's positioning, incorporating the use of brand colors, logo and graphic elements to create a recognizable image for CAMPANA HOME's flagship stores. All aspects of the interior design are detailed in a working project document, which serves as a guide for its implementation, ensuring the precise execution of the envisioned concept.
Photo and video materials used in this project provided by: customer / BRANDEXPERT «Freedom Island» / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine
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The BRANDEXPERT Team.
The BRANDEXPERT Team.