The process included the creation of a logo and corporate identity, packaging and label design and a professional photoshoot of all product lines. The results of this work formed the basis for the creation of high-quality visual materials used in the brand's promotion on marketplaces. A new website was developed for successful positioning in both B2C and B2B segments. Harmoniously aligning with the brand's philosophy, the new DAREL logo became a visual symbol of functionality and reliability. The corporate identity embodied modern design trends, reflecting the company's values: a commitment to innovation and high quality, ensuring the comfort of modern family life.

A key element of the rebranding was the development of new packaging and label designs, which not only attract the audience's attention but also serve as an effective tool for conveying product information. Attention to detail in brand communications conveyed the company's commitment to maintaining the high quality standards that DAREL consistently upholds.

Professional product photography played a crucial role in crafting an appealing brand image on online platforms. High-quality images showcase the functionality of the products, evoke emotional responses, and enable the audience to envision how DAREL products can seamlessly integrate into their daily lives.

The updated website serves as an effective communication tool with the audience, providing detailed information about the products while reflecting the company's values, mission and vision. An intuitive navigation system and stylish design appeal to both retail and corporate customers.

Optimizing the brand's visual strategy has made DAREL more competitive. The results of the rebranding effort are evident not only in increased sales volumes but also in strengthening the company's image as a producer of innovative and stylish solutions for the home and garden.