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Velkom — rebranding, packaging design, photography

BRANDEXPERT “Ostrov Svobody” delivered a rebrand for VELKOM — a Russian producer of sausages and meat delicacies with more than 30 years of heritage. The brand focuses on selected meat, natural spices and a “No Soy” principle, but only “Choose Natural”.
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The branding agency team refreshed VELKOM’s visual ecosystem while preserving its strong recognition. We restyled the logo and built a unified packaging and label platform: refined the typographic hierarchy, improved shelf readability, developed clear color navigation, and created a system of quality badges for different product lines and formats.
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The agency’s photo studio produced both product and lifestyle photography, highlighting consumption occasions and serving scenes — images that work across packaging, the website, and e-commerce. The result is an expressive, appetizing system that preserves VELKOM’s heritage and supports sales in key categories, including bacon, where the brand is recognized as an expert.
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Provided services:
ATEMI — positioning, logo development, corporate identity, packaging design
PROFIL DOORS
Notes.

In the project, photo and video materials were used: provided by the client / BRANDEXPERT 'Island of Freedom' / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine

  
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Dear partners, your project is unique and deserves a tailored approach. To prepare a relevant proposal, we need to understand your goals and the services most needed to deliver the best results. We’re ready to provide 360° support and handle all strategic tasks in marketing, design, digital, and brand communications. Our mission is to deliver outstanding solutions that drive financial growth and increase brand value. Get in touch — we’ll be happy to share our expertise and insights with you.
The BRANDEXPERT Team.
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