CyclingRace — positioning, brand creation, logo development, brand book, advertising communications.
ATEMI — positioning, logo development, corporate identity, packaging design
BRANDEXPERT “Ostrov Svobody” completed the rebrand of ATEMI, a manufacturer of sporting goods and equipment for training and competition. The agency team built a positioning strategy, refreshed the logo and visual identity, and codified the brand system in a comprehensive brand book.
The packaging and labeling architecture was consolidated into a single platform across categories and formats: instantly readable hierarchy, clear color navigation, and pictograms strengthen ATEMI’s presence in retail and e-commerce. The team also produced printed materials and a catalog, developed advertising layouts and communication scenarios, and delivered end-to-end product and lifestyle photography for key visuals.
The result is an expressive design ecosystem that performs effectively across all sales channels and scales confidently with the ассортимент — supporting ATEMI’s expansion into professional sports segments.
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Notes.
In the project, photo and video materials were used: provided by the client / BRANDEXPERT 'Island of Freedom' / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine
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The BRANDEXPERT Team.
The BRANDEXPERT Team.