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ATEMI — positioning, logo development, corporate identity, packaging design

BRANDEXPERT “Ostrov Svobody” completed the rebrand of ATEMI, a manufacturer of sporting goods and equipment for training and competition. The agency team built a positioning strategy, refreshed the logo and visual identity, and codified the brand system in a comprehensive brand book.
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The packaging and labeling architecture was consolidated into a single platform across categories and formats: instantly readable hierarchy, clear color navigation, and pictograms strengthen ATEMI’s presence in retail and e-commerce. The team also produced printed materials and a catalog, developed advertising layouts and communication scenarios, and delivered end-to-end product and lifestyle photography for key visuals.
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The result is an expressive design ecosystem that performs effectively across all sales channels and scales confidently with the ассортимент — supporting ATEMI’s expansion into professional sports segments.
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Provided services:
Chateau Ay-Daniel: Winery Branding, Brand Identity, Catalog Design and Wine Photography
Velkom — rebranding, packaging design, photography
Notes.

In the project, photo and video materials were used: provided by the client / BRANDEXPERT 'Island of Freedom' / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine

  
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Dear partners, your project is unique and deserves a tailored approach. To prepare a relevant proposal, we need to understand your goals and the services most needed to deliver the best results. We’re ready to provide 360° support and handle all strategic tasks in marketing, design, digital, and brand communications. Our mission is to deliver outstanding solutions that drive financial growth and increase brand value. Get in touch — we’ll be happy to share our expertise and insights with you.
The BRANDEXPERT Team.
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