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CyclingRace — positioning, brand creation, logo development, brand book, advertising communications
CyclingRace is the organizer of the largest cycling races in Russia, annually bringing together hundreds of thousands of professional cyclists and active lifestyle enthusiasts.
The branding agency BRANDEXPERT “Ostrov Svobody” developed a distinctive visual identity that reflects the sporting spirit of cycling races and enables the brand to communicate its identity consistently across all touchpoints with participants and race partners. A highly detailed, comprehensive brand book was produced, consolidating the design of all functional, advertising, and informational elements of the race.
To ensure a cohesive visual image, the agency developed a comprehensive system of logo standards regulating the mark’s use across all media, wayfinding, and merchandise formats, as well as in co-branding.
To ensure a cohesive visual image, the agency developed a comprehensive system of logo standards regulating the mark’s use across all media, wayfinding, and merchandise formats, as well as in co-branding.
As part of the project, a unified navigation and design system was created for the entire race infrastructure — from the stage, press walls, fan barriers, and tents to vehicle branding, activation zones, and participants’ gear. A single visual language brings all touchpoints into a coherent system and creates a bold, memorable brand experience.
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Notes.
In the project, photo and video materials were used: provided by the client / BRANDEXPERT 'Island of Freedom' / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine
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The BRANDEXPERT Team.
The BRANDEXPERT Team.