ROST Group — 360° Corporate Branding, Product Brand Portfolio Development, Naming, Brand Strategy, Visual Identity and Logo Design, Packaging and Label Design, Website Development, Brand Guidelines, Print Design, Professional Photography and Video Production

The brand strategy connects advanced agricultural technology with what matters to consumers: the flavor, freshness and nutritional benefits of vegetables all year round. This idea runs through every level of the project, shaping the group’s reputation, the appeal of its products, its relationships with partners and its image as an employer.

The story of ROST Group’s brand ecosystem begins at its production sites. The agency carried out extensive photography and video production at the group’s greenhouse facilities and created a corporate brand film. The footage features modern greenhouses, growing plants, harvesting, automated sorting and packing lines, and the specialists whose work determines the quality of every product.

The visual narrative shows how innovative production works with natural processes, from bumblebee pollination to the careful harvesting of ripe vegetables. Precision and care become visible evidence of the brand’s promises. The photography and footage provided a rich source of content for ROST Group’s website, presentations and corporate communications.

The project also included corporate website development. The website brings together information about the group, its production capabilities and its product brand portfolio. Its structure guides visitors through the business, introducing the growing technologies and approach to quality before leading them to individual brands and their product ranges.

A consistent visual language combines the corporate brand identity with distinctive product imagery. Photography and video reveal the scale of the greenhouse facilities, show production in action and connect it to the finished product. This approach makes the website an effective tool for presenting the business to its different audiences.

ROST Group’s brand architecture brings together Flamenco, Medovye, Botanika, Sladkaya Yagoda, Lukhovitskie Ovoschi and the ROST vegetable range. Each has a defined role in the portfolio, clear product benefits and a distinct visual identity. The corporate brand connects them through the producer’s shared reputation, while each product brand’s individual identity communicates what makes its offering different.

For Flamenco, the agency developed the name, positioning, logo and visual communication system. The name evokes the movement of dance, Mediterranean passion and culinary inspiration. Red and expressive typography reinforce the brand’s central idea: authentic red tomatoes with a rich flavor.

Medovye celebrates sweet perfection: the pleasure of cherry tomatoes, their juiciness and crisp bite. A black background with honey and gold accents gives the product a premium identity. Botanika centers on natural freshness, the juicy crunch of cucumbers and the variety of salad greens, expressed through a green palette, clean graphics and an emphasis on vegetable quality.

These differences carry through to the digital experience. Each product brand has its own landing page, with a distinctive color palette, layouts, photography style and presentation of the range. Responsive web design preserves both intuitive navigation and each brand’s character across desktop, tablet and mobile.

The comprehensive brand and product catalog “Inspired by Flavor” brings ROST Group’s product strategy into print. It introduces the group’s brands, explains the benefits of the vegetables, and presents the product ranges and packaging formats. A clear structure helps business partners navigate the offering, while expressive imagery conveys the products’ culinary potential.

The print and catalog design combines product compositions, photography featuring models, appetizing close-ups and carefully considered typography. Each brand has its own rhythm, colors and mood across the spreads. A shared approach to layout brings them together in one coherent publication, balancing the breadth of the portfolio with attention to each product.

A commercial photography project for the portfolio brought together product photography, food photography and shoots with models. Lighting, food styling, props, table settings and color all reflect the brands’ positioning. The imagery conveys the sweetness of tomatoes, the freshness of cucumbers, the crispness of salad greens and the pleasure of food that looks as good as it tastes.

Flamenco comes to life through colorful cuisine and the passion of a Mediterranean lifestyle. For Medovye, refined still-life compositions and an emphasis on the beauty of the product create a sense of indulgence. Botanika’s communications convey freshness, lightness and natural simplicity. Photography with models connects these ideas to people’s tastes, habits and enjoyment of everyday moments.

This content became the foundation for advertising design across print and digital materials, outdoor advertising and point-of-sale communications. Guidelines define the composition and the relationship between the logo, imagery and key message across different formats. They enable each brand to develop its advertising consistently while retaining its own character.

The corporate identity is built around the agency’s logo design, a green color palette, typography and brand graphics. The brand identity design connects the natural origins of the produce with the image of a modern, technology-driven business. Fluid green forms and light gradients express growth, while clear compositions convey the corporate brand’s confidence.

The identity system works across the parent company, greenhouse facilities, product brands and joint projects. It includes Cyrillic and Latin-script versions of the logo, lockups with the names of individual businesses, and co-branding guidelines. These establish a clear connection to ROST Group and ensure consistent presentation across applications.

The agency documented the entire system in comprehensive brand guidelines. The corporate brand book brings together the positioning strategy, mission, values, audiences and visual identity guidelines. It sets standards for business stationery and documents, presentations, employer branding materials, office wayfinding, employee clothing, vehicles, branded merchandise and co-branding.

Separate brand books were created for Flamenco, Medovye and Botanika. Each defines the brand’s positioning and tone of voice, with guidelines for the logo, color palette, typography, packaging, advertising and social media materials. Together, these tools allow the group’s team to develop the corporate brand and product brand portfolio within a shared framework of standards.

Food packaging design and label design bring the group’s strategy directly to the consumer. The visual systems developed for the product brands accommodate their ranges and different packaging formats, including flow packs, trays, cups, cardboard sleeves and shipping boxes. The logo, product name, key benefit and imagery form a clear visual hierarchy.

Within each range, the design distinguishes between varieties and product types. Color, food imagery and composition help shoppers navigate the assortment. Core visual elements maintain brand recognition, while the corporate logo connects each product to its producer.

The system works throughout the vegetables’ journey, from the packing line and shipping box to the retail shelf. It allows the range to grow and the design to adapt to new packaging formats while keeping the portfolio visually consistent.

The same standards extend into ROST Group’s working environment. The visual identity appears in office spaces and wayfinding, business stationery and documents, presentations, employee clothing, branded merchandise and vehicle graphics. Every application connects the group’s individual businesses to its shared corporate identity.

Employer branding formed a dedicated part of the project. The agency developed recruitment materials, internal communications and a new employee onboarding roadmap. These communicate the value of working for the company: stability, professional development, teamwork and a role in the modern production of food that people need every day.

The brand accompanies employees throughout their relationship with the company, from the first job advertisement to onboarding and everyday work. A shared visual language helps people across different businesses feel part of one group and understand its values.

The long-term collaboration resulted in a coherent brand ecosystem for ROST Group. Corporate strategy, the product brand portfolio, visual standards and communications form one consistent system. It spans the journey from production to purchase and brings together the group’s relationships with partners, consumers and employees.

In 2026, ROST Group ranked 57th among Russia’s Top 100 Most Valuable Brands. For a company developing brands in the fresh vegetable category, this marks a significant milestone in the recognition of its brand value.

BRANDEXPERT Freedom Island gave the group a foundation for continued development: brand architecture that can accommodate new products, guidelines for applying the visual identity as the business grows, and distinctive content for different communication channels. The strong corporate brand and the distinct identities of the product brands serve a shared purpose: to make ROST Group known for flavor, quality and a food culture that celebrates fresh vegetables.