Rebranding the Pharmaceutical Brand ERZIG. BRANDEXPERT Freedom Island rebranded ERZIG, updating its logo and brand identity and developing a visual brand strategy, packaging and label design, and advertising materials for an extensive range of pharmaceutical products.
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ALVITEK Rebranding: Logo Design, Packaging and Label Design, Photo and Video Production, Advertising, Marketplace Content and Website Development
ALVITEK is a Russian manufacturer of bedding and home textile products, operating since 1996. The company produces duvets, pillows, mattress protectors, mattresses, blankets, bedspreads, bed linen and other textile products. The brand’s visual identity had developed together with the growth of its product range. Packaging across different collections varied in style, label structure and information hierarchy. BRANDEXPERT “Ostrov Svobody” was tasked with bringing ALVITEK products into a unified visual system, increasing brand recognition and creating a modern image of an expert in comfortable sleep.
The key ideas behind the new visual strategy are natural comfort, tactile softness and a calm atmosphere of rest. Airy composition, warm light, pastel shades and emotional lifestyle photography communicate the feelings associated with quality sleep, home comfort and self-care. The refreshed identity makes ALVITEK products more emotionally appealing and helps communicate their functional benefits through a clear human language of sensations: warmth, lightness, softness, freshness and comfort.
The logo was redesigned as a concise wordmark with clean geometry and generous spacing between the elements. Its visual character supports the brand’s personality: modern, light, calm and confident. The main logo version works effectively on packaging, textile products, labels and advertising materials. A compact monogram-style brand mark is used in digital communication, on hang tags and as an independent identity element.
For ALVITEK, BRANDEXPERT created professional product, interior, lifestyle and model photo and video content. The products are shown through real-life usage scenarios: rest, sleep, morning awakening, home warmth and coziness. Close-ups and video details reveal the softness of materials, filling volume, fabric quality and finishing details. The light interior environment and calm color palette connect the visual content with the packaging design and create a recognizable brand world. Photo and video production became the basis for the website, advertising, collection presentations, digital communications, marketplace product cards and e-commerce product listing visuals.
The advertising system continues the brand’s visual logic. Emotional imagery is combined with concise messages about comfort, natural fillings, thermoregulation, lightness and practical product benefits. For marketplaces, a dedicated product card design system was developed. Clear hierarchy, hero product images, benefit icons, material information and visual navigation help customers quickly understand the product and compare items in the e-commerce environment.
The ALVITEK website brings together image communication and a convenient presentation of the product range. Users receive clear information about materials, product properties, collections and selection criteria. The unified design code works consistently across packaging, advertising materials, the website and marketplace product content.
Provided services:
HILBERD Rebranding and Packaging Design. HILBERD logo and brand identity design, packaging and label design, and professional product photography for the international brand’s limited-edition collection for the Russian market.
Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. BRANDEXPERT agency made successful rebranding of pharmaceutical company VITAMIR. A brand platform, logo, corporate identity, packaging design and brand book were developed.
PURE BASES. Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.
AQUAROSA. Designing the logo and packaging for the pharmaceutical brand AQUAROSA. The foundation of the innovative products is a concentrated solution of natural Altai salts. Developing the website and project presentation for the effective brand development.
Floristica. BRANDEXPERT developed a Brand Positioning Strategy, Guidelines, Brand Naming, Logo Design, Packaging Design and Catalog for a new Russian cosmetic brand Floristica offering natural-based beauty products.
Samson Pharma. Samson-Pharma is one of the largest Moscow drugstore chains with the highest quality of customer services. Brandexpert updated the brand identity, developed a new brand strategy, brand guidelines, and interior design solution
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Notes.
As a result of the rebranding, ALVITEK received a complete visual ecosystem that unites the logo, packaging and label design, photo and video content, advertising, marketplace product cards and digital communications. The new system strengthens brand recognition, structures a broad product range and increases the perceived value of ALVITEK products. The brand builds a modern image of a bedding and home textile manufacturer that deeply understands the nature of comfortable, healthy and restorative sleep.
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The BRANDEXPERT Team.
The BRANDEXPERT Team.