Rebranding the Pharmaceutical Brand ERZIG. BRANDEXPERT Freedom Island rebranded ERZIG, updating its logo and brand identity and developing a visual brand strategy, packaging and label design, and advertising materials for an extensive range of pharmaceutical products.
Разработка бренд-платформы на практике
Алексей Новиков
Article's author05.03.2019
Our projects: brand positioning
CyclingRace — positioning, brand creation, logo development, brand book, advertising communications. Visual brand strategy for CyclingRace, the organizer of Russia’s largest cycling races. Logo design and detailed brand guidelines for managing the cycling festival’s new visual identity.
Flamenco — Brand Positioning, Naming, Logo Design, Packaging and Label Design, Brand Guidelines, and Photography. BRANDEXPERT agency developed the FLAMENCO tomato brand for the "ROST" group of companies. The full brand creation cycle included naming, positioning, logo design, brand book development, packaging and label design, as well as professional photography.
Miratorg — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. The largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.
Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. BRANDEXPERT agency made successful rebranding of pharmaceutical company VITAMIR. A brand platform, logo, corporate identity, packaging design and brand book were developed.
AlphaPet — Brand Positioning, Brand Identity Design, Brand Guidelines, and Advertising Communications. AlphaPet offers super-premium cat and dog food. BRANDEXPERT Freedom Island developed brand guidelines and designed advertising materials and a product catalog for AlphaPet.
Hoff — Brand Identity Design, Brand Guidelines, Retail Branding, and Interior Design. BRANDEXPERT Freedom Island developed a brand positioning strategy, a new retail strategy, brand identity design, and advertising design.
FOXGEAR — Brand Positioning, Naming, Logo Design, Packaging Design, and Brand Guidelines. Visual brand strategy for FOXGEAR, a leading lubricants manufacturer. Logo and brand identity design as part of the company’s new visual language. Packaging design for the brand’s product ranges.
Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Visual brand strategy for Kolomensky, a leading manufacturer of bread and baked goods. Logo design, brand identity design, and marketing communications for the brand. Packaging and label design for the Danilovsky product range.
Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. BRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed.
Oceanis — Brand Positioning, Logo Design, Brand Identity Design, Brand Guidelines, Interior Design, and Advertising Communications. BRANDEXPERT agency made a comprehensive work to create a unique OCEANIS retail brand
ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.
PROFIL DOORS. The BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.
BLUMART. Creating the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. The project includes: platform for positioning and naming, creating a logo and identity, designing the interior, and developing a brand book.
Zoonik. Brand marketing strategy for ZOONIK, a top pet products brand. Design of a logo and visual identity as part of the brand’s updated identity system. Development of a packaging design concept for the brand’s product lines.
???. Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.
???. The BRANDEXPERT agency conducted the rebranding of the company DECORATION, including the brand platform, logo and corporate style. As part of creating the retail brand, interior designs, positioning strategy and advertising design were developed.
Veda Pharmacy. Creating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.
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IXcellerate. BRANDEXPERT has updated the corporate identity of the IXcellerate brand, one of the leading data centers in Russia. The new corporate identity maintains continuity with the previous design
???. Grand Plier is a new Russian natural cosmetics brand. Brandexpert developed the new brand from scratch: brand name, packaging design, product catalog, website, and professional photos
MOON. MOON is the largest furniture factory in Europe. BRANDEXPERT agency made a repositioning, created logo, brandbook, packaging design and retail branding of furniture stores.
Moscow Bicycle Festival. BrandExpert created a colourful, flexible, and eloquent brand identity and ads for the Moscow cycling festival
ROST. ROST holding is one of the largest players in the Russian food market. Brandexpert completely updated ROST's corporate brand identity, logo design, brand guidelines, and packaging design solutions.
Darov. Darov is a new retail chain with a strong accent on delicious prepared foods. Brandexpert developed the new brand from scratch: brand name, brand identity, logo, brand guidelines, packaging design, and interior design solutions
OKRAINA. Okraina holding’s matrix includes only natural meat products. The branding agency BRANDEXPERT re-branded the whole holding: developed the corporate brand identity, logo, brand guidelines, website, and also created packaging design.
Ageevskiy. Creating the brands "Pshenitsyn" and "Papa Roma" for the confectionery factory "Ageevsky". Logos for the brands, packaging design and product labels were developed. The corporate logo and brand identity of the company "Ageevsky" have been updated.
Konti. Konti confectionery corporate brand restyling performed by Brandexpert: logo and corporate identity design, retail store interior design, brand guidelines, packaging and label design, multiple sub-brands created from scratch.
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Notes.
The article uses photo and video materials provided by the customer / BRANDEXPERT "Island of Freedom" / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine. All materials presented in the blog are purely informational in nature and do not pursue commercial purposes. The use of text, illustrations, photos, videos and other materials is prohibited without the consent of the copyright holder.
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