ALVITEK Rebranding: Logo Design, Packaging and Label Design, Photo and Video Production, Advertising, Marketplace Content and Website Development. ALVITEK visual strategy development and rebranding for a bedding and home textile manufacturer
Создание бренда с нуля в условиях ограниченного бюджета
Alexey Novikov
Article's author21.01.2020
Our projects: brand creation
Rebranding the Pharmaceutical Brand ERZIG. Development of a visual strategy for the ERZIG brand, rebranding of a pharmaceutical company
HILBERD Rebranding and Packaging Design. HILBERD logo and brand identity design, packaging and label design, and professional product photography for the international brand’s limited-edition collection for the Russian market.
Orange Toys — rebranding, brand development, logo & visual identity, packaging and label design, B2C/B2B e-commerce website. BRANDEXPERT agency made rebranding of Orange Toys, developed the master brand and the brands of toy collections. The project included logo and visual identity development, packaging and label design, preparation of advertising and website creation
Flamenco — Brand Positioning, Naming, Logo Design, Packaging and Label Design, Brand Guidelines, and Photography. Creation of the FLAMENCO tomato brand for the ROST group of companies, development of advertising design
Space — Rebranding, Logo Design, Packaging and Label Design, and Advertising Communications. Creating a visual identity for the SPACE brand, a leading producer of craft non-alcoholic beverages. Developing a brand book and packaging design for all of the brand's product lines. Developing a corporate identity for SPACE brand communications.
Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. Creating a visual brand strategy for the pharmaceutical company VITAMIR
ALPINA Beer Brand Rebranding: Logo, Brand Identity and Packaging Design. Development of the ALPINA beer brand visual concept and logo design
AlphaPet — Brand Positioning, Brand Identity Design, Brand Guidelines, and Advertising Communications. AlphaPet offers super-premium cat and dog food. BRANDEXPERT Freedom Island developed brand guidelines and designed advertising materials and a product catalog for AlphaPet.
NORD MILE — Brand Development, Naming, Logo Design, and Packaging Design for Seafood and Omega Supplements. Creation of the NORD MILE brand, development of the brand’s visual concept
FOXGEAR — Brand Positioning, Naming, Logo Design, Packaging Design, and Brand Guidelines. Development of the FOXGEAR brand, a leading manufacturer of lubricants. Development of packaging design for brand product lines. Development of a corporate identity for FOXGEAR brand communications.
Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Development of a visual strategy for the Kolomensky brand, creation of an updated logo and corporate identity for the company.
Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. The branding agency BRANDEXPERT Freedom Island developed the KABOSH brand platform, packaging design, and label.
Creative Kitchen — Ready Meal Branding. Brand development for Creative Kitchen ready meals, including brand positioning, naming and packaging design.
Chateau Ay-Daniel: Winery Branding, Brand Identity, Catalog Design and Wine Photography. BRANDEXPERT Freedom Island developed the visual strategy and brand identity for Chateau Ay-Daniel winery, designed its flagship catalog and print collateral, and produced selected product and lifestyle photography for brand communications.
Miratorg Bakery.
PROFIL DOORS. The BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.
NIKASTYLE — Rebranding and Retail Chain Design. NIKASTYLE — visual brand strategy, brand identity and retail store design.
MONTEBRÄU Restaurant & Brewery Rebranding. MONTEBRÄU brand development and restaurant naming
Velkom — rebranding, packaging design, photography. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of VELKOM: logo restyling, packaging and label design, updated typography and visual navigation, as well as professional product and lifestyle photography for the brand’s offline and online communications.
ROST Group – 360 Degree Branding. ROST Group — brand development, positioning strategy and product packaging design.
???. BRANDEXPERT created the visual identity for the cherry tomato brand "Honey" by the ROST. The project included the development of a logo, packaging design and product labels. A professional photoshoot was conducted for the brand's advertising campaign.
PINKISS.
Taste Express.
ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.
MOY — rebranding, logo development, packaging design. BRANDEXPERT “Ostrov Svobody” carried out a comprehensive rebrand of the “MOY” trademark for Sady Pridonya: the logo was refreshed, packaging was designed for all product ranges, professional photography was produced, and a supporting website was developed for the brand.
PURE BASES. Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.
???. Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.
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Frequently asked questions about Brand Creation
How does a brand differ from a trademark?
A brand is the perception and associations people hold. A trademark is the legally protected sign (word/symbol/logo) that identifies the source of goods or services. The mark protects brand elements but is not the brand itself.
What role does a brand play in a company’s success?
A strong brand lifts recognition and trust, simplifies choice, supports pricing, and accelerates growth by combining meaningful difference with distinctiveness and visibility.
How do you assess brand health?
Track a set of metrics: awareness, consideration, perceptions/attributes, loyalty/repeat purchase, and brand equity dynamics. Combine short-term and long-term indicators in a single dashboard.
When is rebranding needed?
When strategy or audience shifts, during mergers and acquisitions, or when relevance and recognition need strengthening. Successful updates thoughtfully align product, story, culture, and customer experience.
How do you protect a brand from copying?
Register trademarks in relevant countries and, for international coverage, use the Madrid System. Then set up monitoring, keep registrations current, and secure domains and social accounts.
We’re Here to Advise You on Any Branding Challenge
Dear partners, your project is unique and deserves a tailored approach. To prepare a relevant proposal, we need to understand your goals and the services most needed to deliver the best results. We’re ready to provide 360° support and handle all strategic tasks in marketing, design, digital, and brand communications. Our mission is to deliver outstanding solutions that drive financial growth and increase brand value. Get in touch — we’ll be happy to share our expertise and insights with you.
The BRANDEXPERT Team.
The BRANDEXPERT Team.