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Заказать брендбук: стоимость, оценка результата

Заказать брендбук: стоимость, оценка результата

Алексей Новиков

Article's author06.08.2020

Our projects: brand book

Rebranding the Pharmaceutical Brand ERZIG. BRANDEXPERT Freedom Island rebranded ERZIG, updating its logo and brand identity and developing a visual brand strategy, packaging and label design, and advertising materials for an extensive range of pharmaceutical products.

CyclingRace — positioning, brand creation, logo development, brand book, advertising communications. Developing a Brandbook for CYCLING RACE, a leading organizer of cycling festivals in Russia. Developing a corporate identity management guide.

Flamenco — Brand Positioning, Naming, Logo Design, Packaging and Label Design, Brand Guidelines, and Photography. Development of a brand book for FLAMENCO, a tomato brand from the ROST group of companies

Miratorg — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Miratorg Corporate Brand Book. A complete guide to managing the corporate identity of the Miratorg corporate brand, supermarket brand, and butcher shop. A comprehensive holding company positioning strategy and corporate identity standards for each brand.

Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. Brand book of the pharmaceutical company VITAMIR

AlphaPet — Brand Positioning, Brand Identity Design, Brand Guidelines, and Advertising Communications. Development of a brand book for AlphaPet, a manufacturer of super-premium pet food.

Hoff — Brand Identity Design, Brand Guidelines, Retail Branding, and Interior Design. Developing a brand book, retail strategy, and retail book for the Hoff chain of furniture and home goods stores: creating a unified brand image, key constants, and customer experience standards.

FOXGEAR — Brand Positioning, Naming, Logo Design, Packaging Design, and Brand Guidelines. Development of a brand book for FOXGEAR, a manufacturer of premium lubricants.

Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Preparation of a brand book and style management guide for the corporate and product brands of the Kolomensky BKH.

Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. The branding agency BRANDEXPERT Freedom Island developed a brand book for the cheese producer KABOSH, created a logo and corporate identity.

Oceanis — Brand Positioning, Logo Design, Brand Identity Design, Brand Guidelines, Interior Design, and Advertising Communications. Development of a brand book for the OCEANIS shopping center

ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.

PROFIL DOORS. The BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.

MONTEBRÄU restaurant rebranding in Chelyabinsk by BRANDEXPERT Freedom Island

MONTEBRÄU Restaurant & Brewery Rebranding. MONTEBRÄU brand guidelines for managing the restaurant’s visual identity

BLUMART. Creating the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. The project includes: platform for positioning and naming, creating a logo and identity, designing the interior, and developing a brand book.

ROST Group – 360 Degree Branding. ROST Group — brand guidelines development, brand strategy and visual identity design.

Zoonik. Brand marketing strategy for ZOONIK, a top pet products brand. Design of a logo and visual identity as part of the brand’s updated identity system. Development of a packaging design concept for the brand’s product lines.

???. Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.

???. The BRANDEXPERT agency conducted the rebranding of the company DECORATION, including the brand platform, logo and corporate style. As part of creating the retail brand, interior designs, positioning strategy and advertising design were developed.

Veda Pharmacy. Creating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.

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IXcellerate. BRANDEXPERT has updated the corporate identity of the IXcellerate brand, one of the leading data centers in Russia. The new corporate identity maintains continuity with the previous design

???. Grand Plier is a new Russian natural cosmetics brand. Brandexpert developed the new brand from scratch: brand name, packaging design, product catalog, website, and professional photos

MOON. MOON is the largest furniture factory in Europe. BRANDEXPERT agency made a repositioning, created logo, brandbook, packaging design and retail branding of furniture stores.

Moscow Bicycle Festival. BrandExpert created a colourful, flexible, and eloquent brand identity and ads for the Moscow cycling festival

Darov. Darov is a new retail chain with a strong accent on delicious prepared foods. Brandexpert developed the new brand from scratch: brand name, brand identity, logo, brand guidelines, packaging design, and interior design solutions

OKRAINA. Okraina holding’s matrix includes only natural meat products. The branding agency BRANDEXPERT re-branded the whole holding: developed the corporate brand identity, logo, brand guidelines, website, and also created packaging design.

Ageevskiy. Creating the brands "Pshenitsyn" and "Papa Roma" for the confectionery factory "Ageevsky". Logos for the brands, packaging design and product labels were developed. The corporate logo and brand identity of the company "Ageevsky" have been updated.

Блог

Frequently asked questions

Why do you need a brand book?

It is a brand-management tool that turns scattered practices into a single standard and lowers operational risks—from visual and legal to reputational. The optimal format is a digital brand portal where rules and assets are updated in real time and consistency is maintained across the organization.

What are the elements of a brand book?

Brand platform (positioning strategy), brand language (tone of voice), and visual standards with do/don’t examples. It is critical to fix metric rules such as clear space and minimum sizes so application is repeatable in layouts and production.

How is a brand book different from a guideline?

A brand book is broader: it answers “what,” “why,” and “how”—setting the framework and principles on which the brand is built. A guideline focuses on application with clear instructions and examples for execution. In practice, both live side by side but differ in abstraction level and depth.

How is a brand book different from a retail book?

A retail book is a specialized module for offline environments: visual merchandising, POSM, and navigation with production tolerances and venue requirements. Its task is to standardize the point-of-sale moment, relying on industry norms and modern retail communication practices.

Why is a brand book important for franchising?

A franchise buys not only technology but identity. Without unified standards, recognition is lost and coordination costs and communication risks between locations rise. A single system of rules and templates is the foundation of scalable consistency and controlled local adaptation.

Tags:Brand Book

Notes.

The article uses photo and video materials provided by the customer / BRANDEXPERT "Island of Freedom" / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine. All materials presented in the blog are purely informational in nature and do not pursue commercial purposes. The use of text, illustrations, photos, videos and other materials is prohibited without the consent of the copyright holder.