ALVITEK Rebranding: Logo Design, Packaging and Label Design, Photo and Video Production, Advertising, Marketplace Content and Website Development. Packaging design for ALVITEK duvets and pillows; unified architecture for product lines
Стильный дизайн упаковки: тренды 2019
Alexey Novikov
Article's author25.09.2019
Our projects: packaging design
Rebranding the Pharmaceutical Brand ERZIG. Packaging design for a brand of dietary supplements and vitamins, and product label design for ERZIG
HILBERD Rebranding and Packaging Design. Packaging design and professional product photography for HILBERD’s sleep and comfort products
Orange Toys — rebranding, brand development, logo & visual identity, packaging and label design, B2C/B2B e-commerce website. Packaging design for the Orange Toys children's toy brand, product label design
Flamenco — Brand Positioning, Naming, Logo Design, Packaging and Label Design, Brand Guidelines, and Photography. FLAMENCO tomato packaging design, brand logo development
Space — Rebranding, Logo Design, Packaging and Label Design, and Advertising Communications. Packaging development for the SPACE brand, a leading producer of craft soft drinks. We created a corporate identity and packaging design for all product categories of the brand.
Miratorg — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. The largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.
Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. Packaging design for pharmaceutical products from VITAMIR
ALPINA Beer Brand Rebranding: Logo, Brand Identity and Packaging Design. ALPINA beer packaging design and logo development
NORD MILE — Brand Development, Naming, Logo Design, and Packaging Design for Seafood and Omega Supplements. NORD MILE brand packaging design, logo development
FOXGEAR — Brand Positioning, Naming, Logo Design, Packaging Design, and Brand Guidelines. Packaging design for FOXGEAR, a leading lubricant manufacturer. Creating a corporate identity and packaging design for the brand's product lines.
Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Packaging design for the Danilovsky line of artisan bread and other lines.
Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. The branding agency BRANDEXPERT Freedom Island developed the packaging design for KABOSH products, created a logo and corporate identity.
Creative Kitchen — Ready Meal Branding. Food packaging design for Creative Kitchen, with professional food photography and food styling.
Miratorg Bakery.
NIKASTYLE — Rebranding and Retail Chain Design. NIKASTYLE — packaging design and brand identity for a children's clothing brand.
MONTEBRÄU Restaurant & Brewery Rebranding. MONTEBRÄU packaging design and beer label design
Velkom — rebranding, packaging design, photography. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of VELKOM: logo restyling, packaging and label design, updated typography and visual navigation, as well as professional product and lifestyle photography for the brand’s offline and online communications.
ROST Group – 360 Degree Branding. ROST Group brands — packaging design, label design and commercial photography.
???. BRANDEXPERT created the visual identity for the cherry tomato brand "Honey" by the ROST. The project included the development of a logo, packaging design and product labels. A professional photoshoot was conducted for the brand's advertising campaign.
PINKISS.
Zoonik. Brand marketing strategy for ZOONIK, a top pet products brand. Design of a logo and visual identity as part of the brand’s updated identity system. Development of a packaging design concept for the brand’s product lines.
Taste Express.
ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.
MOY — rebranding, logo development, packaging design. BRANDEXPERT “Ostrov Svobody” carried out a comprehensive rebrand of the “MOY” trademark for Sady Pridonya: the logo was refreshed, packaging was designed for all product ranges, professional photography was produced, and a supporting website was developed for the brand.
PURE BASES. Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.
???. Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.
SWEET SISTERS. BRANDEXPERT agency has developed a new unique doll brand SWEET SISTERS for the largest Russian manufacturer of children's goods ORANGE TOYS.
Поэтапная разработка концепции дизайна этикетки
Andrey Vershinin29.12.2021- packaging design
Требования к дизайну упаковки
Alexey Novikov22.10.2021- packaging design
Подготовка к разработке дизайна упаковки
Andrey Vershinin25.05.2020- packaging design
Преимущества и недостатки эко-дружественной упаковки
Andrey Vershinin14.02.2020- packaging design
Как работает дизайн упаковки
Max Cvetkov24.08.2019- packaging design
Четыре способа не прогадать с дизайном упаковки
Anna Avdeeva19.08.2019- packaging design
Критерии эффективности дизайна упаковки
Andrey Vershinin21.01.2019- packaging design
Стильный дизайн упаковки
Alexey Novikov05.12.2018- packaging design
3 принципа хорошего дизайна упаковки
Anna Avdeeva27.08.2018- packaging design
Блог
More articles on packaging design
Frequently asked questions
How do we evaluate packaging design effectiveness?
Pre-launch: comparative shelf tests, preference surveys, and visibility metrics. NIQ BASES finds optimized packaging design can add up to +5.5% to forecast volume. In market: track sales speed/revenue, marketplace PDP conversion, return rate, and the strength of distinctive brand assets (especially visual ones like logo and identity).
Is packaging important for marketplace products?
Short answer: yes. Packaging on the product page is as important as on the offline shelf, because appearance and readability drive conversion. Professional photography powers your “online shelf.” Marketplaces enforce strict image rules for instant recognition: Amazon requires a pure white background and clean product presentation; Ozon and Wildberries have their own specifications for format and resolution. Plan a readable front architecture and legible claims that work even in thumbnails.
How do we make our pack the most noticeable on shelf?
Leverage distinctive brand assets: form, color, logo, and patterns must be recognizable and measurable for fame and uniqueness. Test eye-path before print—first-seconds visibility and brand availability are better predictors of packaging design performance than taste debates.
How do we beat competitors at the shelf?
Outperform on three fronts—distance visibility, instant brand recognition via codes, and a clear value promise. This isn’t theory: that process yields measurable gains in categories where decisions are made in seconds.
How do we create packaging teens will like?
Tap current Gen Z/Alpha codes: a clear story expressible in a second and honest sustainability signals without slogans. Research shows strong interest in convenience, safety, and sustainability, yet final choice still hinges on practicality and value. Bold type systems and collectible drops can work—but always test with your audience.
Do we need to register packaging design?
Strongly recommended: in Russia, protect form and overall appearance as an industrial design, and label/graphics as trademarks and copyrightable works. 3D trademarks are possible but face strict distinctiveness tests. Protection is territorial, so secure key markets strategically.
We’re Here to Advise You on Any Branding Challenge
Dear partners, your project is unique and deserves a tailored approach. To prepare a relevant proposal, we need to understand your goals and the services most needed to deliver the best results. We’re ready to provide 360° support and handle all strategic tasks in marketing, design, digital, and brand communications. Our mission is to deliver outstanding solutions that drive financial growth and increase brand value. Get in touch — we’ll be happy to share our expertise and insights with you.
The BRANDEXPERT Team.
The BRANDEXPERT Team.