
Требования к дизайну упаковки

Алексей Новиков
Article's author22.10.2021
Our projects: packaging design

ALVITEK Rebranding: Logo Design, Packaging and Label Design, Photo and Video Production, Advertising, Marketplace Content and Website Development. Packaging design for ALVITEK duvets and pillows; unified architecture for product lines
Rebranding the Pharmaceutical Brand ERZIG. Packaging design for a brand of dietary supplements and vitamins, and product label design for ERZIG

HILBERD Rebranding and Packaging Design. Packaging design and professional product photography for HILBERD’s sleep and comfort products
Orange Toys — rebranding, brand development, logo & visual identity, packaging and label design, B2C/B2B e-commerce website. Packaging design for the Orange Toys children's toy brand, product label design

Flamenco — Brand Positioning, Naming, Logo Design, Packaging and Label Design, Brand Guidelines, and Photography. FLAMENCO tomato packaging design, brand logo development

Space — Rebranding, Logo Design, Packaging and Label Design, and Advertising Communications. Packaging development for the SPACE brand, a leading producer of craft soft drinks. We created a corporate identity and packaging design for all product categories of the brand.

Miratorg — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. The largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.

Vitamir — Brand Positioning, Logo Design, Packaging Design, Brand Identity Design, Brand Guidelines, Mascot Design, and Website Design. Packaging design for pharmaceutical products from VITAMIR

ALPINA Beer Brand Rebranding: Logo, Brand Identity and Packaging Design. ALPINA beer packaging design and logo development

NORD MILE — Brand Development, Naming, Logo Design, and Packaging Design for Seafood and Omega Supplements. NORD MILE brand packaging design, logo development
FOXGEAR — Brand Positioning, Naming, Logo Design, Packaging Design, and Brand Guidelines. Packaging design for FOXGEAR, a leading lubricant manufacturer. Creating a corporate identity and packaging design for the brand's product lines.

Kolomensky — Brand Positioning, Logo Design, Brand Identity Design, and Brand Guidelines. Packaging design for the Danilovsky line of artisan bread and other lines.

Kabosh — Rebranding, Logo Design, Packaging and Label Design, Brand Guidelines, Photography, and Website Design. The branding agency BRANDEXPERT Freedom Island developed the packaging design for KABOSH products, created a logo and corporate identity.
ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.

Velkom — rebranding, packaging design, photography. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of VELKOM: logo restyling, packaging and label design, updated typography and visual navigation, as well as professional product and lifestyle photography for the brand’s offline and online communications.

Miratorg Bakery.

???. BRANDEXPERT created the visual identity for the cherry tomato brand "Honey" by the ROST. The project included the development of a logo, packaging design and product labels. A professional photoshoot was conducted for the brand's advertising campaign.
PINKISS.
Zoonik. Brand marketing strategy for ZOONIK, a top pet products brand. Design of a logo and visual identity as part of the brand’s updated identity system. Development of a packaging design concept for the brand’s product lines.

Taste Express.

MOY — rebranding, logo development, packaging design. BRANDEXPERT “Ostrov Svobody” carried out a comprehensive rebrand of the “MOY” trademark for Sady Pridonya: the logo was refreshed, packaging was designed for all product ranges, professional photography was produced, and a supporting website was developed for the brand.

PURE BASES. Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.

???. Rebranding of "Sochinsky Meatworks," the largest producer of delicatessen meats and sausages in southern Russia. Developed packaging and label design for products. Created brand guidelines and positioning strategy outlined in a brand book.

SWEET SISTERS. BRANDEXPERT agency has developed a new unique doll brand SWEET SISTERS for the largest Russian manufacturer of children's goods ORANGE TOYS.

STREET BEAT. BRANDEXPERT agency has created a new brand of chocolate bars called STREET BEAT. The agency developed the name, logo, packaging design, and the brand's visual strategy.

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Veda Pharmacy. Creating a brand and developing a brand book for the veterinary company VEDA, a leading Russian developer in the field of veterinary phytotherapy. Establishing a corporate style and logo for the brand, the first choice in animal care and treatment.

???. Creating the DAREL brand, manufacturer of storage systems and accessories for home and garden. Developed logo and corporate identity, packaging design and product labels. Professional photoshoots were conducted to promote the brand on marketplaces.




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Notes.
The article uses photo and video materials provided by the customer / BRANDEXPERT "Island of Freedom" / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine. All materials presented in the blog are purely informational in nature and do not pursue commercial purposes. The use of text, illustrations, photos, videos and other materials is prohibited without the consent of the copyright holder.
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