CyclingRace — positioning, brand creation, logo development, brand book, advertising communications.
Айдентика бренда: основные элементы и носители
Макс Цветков
Article's author30.04.2026
Our projects: visual identity
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FOXGEAR.
Miratorg: corporate style. The largest Russian agro-industrial holding, the absolute leader in the production of pork and beef in Russia Miratorg has updated the visual image of its corporate brand and retail brands to unify the brand graphically and stylistically.
Space. Creation of a visual brand strategy for SPACE, a leading producer of craft non-alcoholic beverages. Development of a logo and corporate identity within the company's new brand code. Packaging design for the brand's product lines.
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Hoff Furniture & Home Supplies. BrandExpert elaborated a unique retail strategy, retail design solutions, and corporate brand guidelines for the largest Russian furniture retailer Hoff.
Orange Toys — rebranding, brand development, logo & visual identity, packaging and label design, B2C/B2B e-commerce website. Visual identity development for Orange Toys, children's toy brand development
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PURE BASES. Creating the PURE BASES natural cosmetics brand, developing positioning strategy, and marketing communications based on professional photography. Designing the logo and corporate identity, packaging design and product labels.
Kolomensky.
BLUMART. Creating the brand for the first and largest hypermarket of plumbing and tiles in Russia, BLUMART. The project includes: platform for positioning and naming, creating a logo and identity, designing the interior, and developing a brand book.
OCEANIS. BRANDEXPERT agency made a comprehensive work to create a unique OCEANIS retail brand
PROFIL DOORS. The BRANDEXPERT agency conducted a comprehensive rebranding for the PROFIL DOORS company. We developed the brand platform, logo, corporate style, advertising design, retail brand and brand book.
ATEMI — positioning, logo development, corporate identity, packaging design. BRANDEXPERT “Ostrov Svobody” carried out the rebrand of ATEMI: the brand strategy was updated, and a new logo and visual identity were developed, along with packaging and label design, a brand book, print and advertising design, and professional photography for the brand’s communications.
KABOSH. BRANDEXPERT agency made a comprehensive rebranding for cheese producer KABOSH. A brand platform, logo, corporate identity, advertising design, product packaging and brandbook were developed.
Vitamir. BRANDEXPERT agency made successful rebranding of pharmaceutical company VITAMIR. A brand platform, logo, corporate identity, packaging design and brand book were developed.
BITROCKET — name development, logo development, corporate identity, advertising communications. Creating visual strategy for BITROCKET, a developer and manufacturer of premium mining and data-processing solutions, including naming, logo, and brand identity
PINKISS.
Zoonik. Brand marketing strategy for ZOONIK, a top pet products brand. Design of a logo and visual identity as part of the brand’s updated identity system. Development of a packaging design concept for the brand’s product lines.
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Notes.
The article uses photo and video materials provided by the customer / BRANDEXPERT "Island of Freedom" / ShutterStock / Freepik / Unsplash / Pexels / Goodmockups / Pixpine. All materials presented in the blog are purely informational in nature and do not pursue commercial purposes. The use of text, illustrations, photos, videos and other materials is prohibited without the consent of the copyright holder.
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